Except Integrated Sustainability
Except Integrated sustainability.
Flourish in a changing world.
Multi-disciplinary consulting, innovation and development organization working on advanced sustainability projects around the globe.

IKEA Catalogue Story of Print

Project > Interactive Story Telling Tools Promote Stakeholder Engagement

IKEA Media Production engaged Except to showcase the sustainability achievements and ambitions of its 200-million-copy catalogue. Together we created a storytelling infographic for the IKEA customer-facing staff, and a data-packed dashboard for internal stakeholders such as store co-workers, catalogue responsibles, PR, social media, communication, sustainability and marketing managers and teams. The tools have been introduced to thousands of employees, permeating learning and awareness.

The Story of Print

The ‘The Story of Print’ infographic employs a storytelling approach to show the visitor the complete production cycle of the catalogue. It shows the six steps of the life cycle of the IKEA catalogue, from logging to recycling. The infographic informs and inspires the IKEA customer-facing personnel to convey the catalogue’s sustainability story to its customers. Questions such as "Would digital be better?" introduce the viewer to data and dilemmas in the production, distribution, and recycling of the catalogue. Viewers can also access further information, other media, and data visualizations, based on their interest. It offers key performance data, such as percentages of FSC™ certified paper, renewable energy, and amounts of water used.

The Story of Print is now part of the IKEA Media Production learning website, where all employees are invited to familiarize themselves with it.

Data-driven dashboard

Aimed at sustainability professionals and enthusiasts, the Data Dashboard shows the history, current status, and targets for key sustainability indicators (KPIs) for the catalogue. All data is presented in accordance with international protocols such as GRI G4. The Data Dashboard’s info-tiles are dynamic, intuitive and elegant.

These tiles display the past, current and desired future performance of the IKEA catalogue on 13 key aspects of sustainable performance at a glance. These include input materials, energy, CO2 emissions, and waste. Contextual information provides additional insight into how IKEA achieves these results and plans to further improve them. The Data Dashboard has attracted thousands of visitors from IKEA from around the world.

Supply chain engagement

In a second related project with IKEA Media Production and its partners, Except developed smart decision support tools to unlock the big data of the supply chain behind the IKEA catalogue. These tools help boost the catalogue’s sustainability performance, and create a sustainability-driven learning supply chain that is now helping to transform the biggest paper and print suppliers around the world.

The decision support tools, the dashboard and the infographic were rolled out in three design rounds of four months each.

Media & Downloads

Reference Projects

IKEA Catalogue Supply Chain Dashboards

Intuitive Dashboards Enable Sustainable Decision Making

The IKEA catalogue with more than 200 million copies is the largest annual print run in the world. IKEA Media Production has worked diligently to improve the catalogue’s sustainability performance. To find new ways to boost its performance, IKEA Media Production engaged Except. Together we applied a new systems-thinking approach and found powerful ways to raise performance.

With implementation partners Trade Extensions and Deloitte we created new visual big data tools in less than a year. Together we realized a sustainability-driven learning supply chain that is now helping transform the biggest paper and print suppliers worldwide.

... read more >

A Better IKEA Catalogue

Changing the world's print industry

For Inter-IKEA we boosted the sustainability performance of IKEA's catalogue by optimizing the entire supply chain with one small but smart big data tool. The tool includes data dashboards for purchasers, suppliers and retailers, affecting the entire life cycle of the catalogue.

The big-data supply chain tools resulted in massive sustainability gains in energy, waste, water and more, right from the first year, and increasing each year after. Because of the catalogue print volume, this project positively affects the world's entire print industry. Its yearly improvements now ripple out beyond to adjacent industries.

Read the project case study below on the project's process, strategy, innovation products, and further improvement processes.

... read more >


Except Integrated Sustainability

Tim Horsten
CSR Consultant / Engineer

Email  [javascript protected email address] [javascript protected email address]
Phone   +31 6 13745737

Client & Partners


  • Carmen Vercauteren

    Industrial Ecologist
  • Matthieu Leroy

    Project manager
    Inter IKEA Systems
  • Tijn Schmits

    Software Architect & Developer
  • Max Senden

    Graphic Designer & Creative Problemsolver
    Studio Max Senden
  • Jacco Beije

    Systems engineering
    Redproc IT systems
  • Marcin Kaszinski

    back-end software developer
  • Jos de Witte

    Software Architect
  • Merel Segers

    Industrial Ecologist & Sustainable Storyteller
    Merel Segers Sustainability Analysis & Communication
  • Ashley Myers

    Sustainability Specialist
    Inter IKEA Systems
  • Jessica Guerrero

    Communications Specialist
    Inter IKEA Systems