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As an outside the box strategist, Gertjan helps organizations to adapt their business models and develop and implement new ways to create value. Gertjan applies a 'systems approach' to support the efforts of public and private organizations to grow towards creating more sustainable business value that cohabits with the environment and society they operate in. Cross-linking disciplines, perspectives, values and knowledge and initiating co-creation as well as applying his over ten years of experience as an entrepreneur, make Gertjan a versatile innovator.
Fascinated by technology and the wondrous possibilities it brings, he is often involved in the application of disruptive technologies in his work. Technologies like Blockchain, Artificial Intelligence, Internet of Things, all enable change and are among Gertjan's favorite instruments and discussion subjects. As a constructive dreamer he often wonders what a sustainable human centric business model for the world would look like.