Except Integrated Sustainability
Except Integrated sustainability.
Flourish in a changing world.
Multi-disciplinary consulting, innovation and development organization working on advanced sustainability projects around the globe.

Gertjan van Hardeveld

Business Strategist

Gertjan van Hardeveld

Areas of Expertise:

  • Strategy
  • Sustainable Business Models
  • Circular Economy
  • Innovation Management
  • Value Proposition Design

Guilty pleasure: 

  • Disproportionally fond of the word Platypus.


  • [javascript protected email address]
  • Phone  +31641433362

As an outside the box strategist, Gertjan helps organizations to adapt their business models and develop and implement new ways to create value. Gertjan applies a 'systems approach' to support the efforts of public and private organizations to grow towards creating more sustainable business value that cohabits with the environment and society they operate in.  Cross-linking disciplines, perspectives, values and knowledge and initiating co-creation as well as applying his over ten years of experience as an entrepreneur, make Gertjan a versatile innovator. 

 Fascinated by technology and the wondrous possibilities it brings, he is often involved in the application of disruptive technologies in his work. Technologies like Blockchain, Artificial Intelligence, Internet of Things, all enable change and are among Gertjan's favorite instruments and discussion subjects. As a constructive dreamer he often wonders what a sustainable human centric business model for the world would look like. 


Sustainable development Catharijnesingel Utrecht

Jul 09, 2018, Full spectrum sustainability strategy for urban infrastructure

In collaboration with KWS-Infra and tender office GAIM, Except organized  an innovation session  for a sustainable approach to the demolition of a part of the Catharijnesingel in the center of Utrecht. The approach reponds to the sustainability goals set by the municipality of Utrecht.


Serenity Farms

Jul 25, 2019, Sustainable food production in arid regions

Serenity Farms is a concept for a sustainable 30 ha greenhouse facility for profitable food production in arid climates. The core of Serenity Farms is a repeatable ‘stamp’ design, producing the annual fresh food nutrition needs for over 60.000 people. It sources and treats water from renewable sources exclusively such as seawater, and is fully powered by the sun. This way we produce healthy, consistent, high quality fresh produce for people that currently have no direct food source, and greatly reduce the food's carbon footprint.