Areas of Expertise:
As an outside the box strategist, Gertjan helps organizations to adapt their business models and develop and implement new ways to create value. Gertjan applies a 'systems approach' to support the efforts of public and private organizations to grow towards creating more sustainable business value that cohabits with the environment and society they operate in. Cross-linking disciplines, perspectives, values and knowledge and initiating co-creation as well as applying his over ten years of experience as an entrepreneur, make Gertjan a versatile innovator.
Fascinated by technology and the wondrous possibilities it brings, he is often involved in the application of disruptive technologies in his work. Technologies like Blockchain, Artificial Intelligence, Internet of Things, all enable change and are among Gertjan's favorite instruments and discussion subjects. As a constructive dreamer he often wonders what a sustainable human centric business model for the world would look like.
Serenity Farms is a concept for a sustainable 30 ha greenhouse facility for profitable food production in arid climates. The core of Serenity Farms is a repeatable ‘stamp’ design, producing the annual fresh food nutrition needs for over 60.000 people. It sources and treats water from renewable sources exclusively such as seawater, and is fully powered by the sun. This way we produce healthy, consistent, high quality fresh produce for people that currently have no direct food source, and greatly reduce the food's carbon footprint.
In collaboration with KWS-Infra and tender office GAIM, Except organized an innovation session for a sustainable approach to the demolition of a part of the Catharijnesingel in the center of Utrecht. The approach reponds to the sustainability goals set by the municipality of Utrecht.